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<div style="text-align: center;" align="center"><span style="font-size: 16px; font-weight: normal;">In conversation with</span></div>
<div style="text-align: center;" align="center"><span style="font-size: 20px; font-family: Calibri, Helvetica, Arial, sans-serif;">Ian Chapman-Banks</span></div>
<div style="text-align: center;" align="center">
<span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif;"> </span><span style="font-weight: normal;">AI Sounds Death Knell for Traditional Advertising</span>
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<div style="text-align: center;" align="center"><br></div>
<div style="text-align: center;" align="center">
<span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal;">Click </span><a href="http://www.insideasiapodcast.com/ai-ad-industry/" target="_blank" style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; color: rgb(207, 143, 18); font-weight: normal; font-style: normal; text-decoration: underline;">here</a><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal;"> to listen to the full </span><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Inside Asia</span><span style="font-size: 16px; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal;"> episode</span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">It’s no easy feat to entirely unwind an industry eco-system, but that’s what scores of ad-tech entrepreneurs around the world are trying to do. In short, traditional advertising and the global agencies that support it are on the rails. Why? Once again, because technology fuelled by AI and big data are showing the way.</span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Advertising dollars flow where consumer eyeballs roam. And in this case, digital platforms are the place where consumer buying decisions are taking place. Partly because that’s where most of us absorb the lion’s share of news and entertainment. But also because the digital universe allows for a kind of precision marketing that’s only possible in a world packed with big data and consumer insights. </span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">To help me grapple with the subject on this week’s episode of </span><a href="http://www.insideasiapodcast.com/" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic; font-weight: normal; text-decoration: underline;">Inside Asia</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, I tracked down </span><a href="https://www.linkedin.com/in/ianchapmanbanks/" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">Ian Chapman-Banks</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, Co-Founder and CEO of </span><a href="https://sqreemtech.com/" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">Sqreem</a><a href="https://sqreemtech.com/" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;"> </a><a href="https://sqreemtech.com/" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">Technologies</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, a Singapore-based ad-tech start-up looking to take on the US$1 trillion advertising business. Ian is a physicist by training, but I’ve known him through the years as a bit of a maverick executive. It comes, therefore, as no surprise that Ian has set his sights on advertising - a segment slow to embrace technology and as a result, destine for consequences.</span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Progress comes with sacrifice. And in the case of AI-enabled advertising, there are two primary victims: First, the thousands of ad industry professionals who see their future in ruins. And second, the consumer, who knowingly or not, is walking through a marketplace labyrinth controlled by a Minotaur who goes by the name of Artificial Intelligence. </span></div>
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<div><span style="font-family: Calibri, Helvetica, Arial, sans-serif; color: rgb(0, 0, 0); font-size: 16px;">First the industry. In 2017, digital ad spend surpassed TV ad spend globally for the first time, with Google and Facebook receiving the lion’s share of advertising dollars and Amazon coming in third. China’s Baidu, Sogou, and WeChat are on a tear as well, soaking up large shares of corporate ad spend in China and beyond.</span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">So why is this bad news for the advertising business? Because for decades the industry has placed a premium on serving corporate clients with idea generation, ad campaign coordination, ad rate management and public relations support. To deliver a well thought out and coordinated advertising effort on behalf of a multinational meant mobilizing hundreds if not thousands of ad industry specialists from Creative Directors to Copy Editors. Demand from corporates nurtured countless advertising careers.</span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Planning and delivering ads was – and still is – a complex and time-consuming endeavor. Measuring the results of these efforts was more a matter of art than science. More often than not, corporations trusted and relied on their advertising partners to show them the way – and fingers crossed – see the results in the form of increased sales or improved brand awareness.</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">If you’ve watched an episode or two of the popular TV series, </span><a href="https://www.imdb.com/title/tt0804503/" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic; font-weight: normal; text-decoration: underline;">Madmen</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, you know what I’m talking about. If you haven’t, then just imagine this: For decades, the ad agency was to the corporation what a court jester was to the sovereign of a feudal state. Advertisers held the unique position of trusted adviser and chief story-teller. Corporations – like kings – wanted to know that all was well in the kingdom; that successful sales campaigns and bigger profits were all possible if blessed by the magic of marketeers.</span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">That was then. Today, ad agencies are increasingly at risk. Corporate ad spend increasingly bypasses the agency to flow directly to the coffers of digital warlords like Facebook and Google. It’s an empirical world, and that’s what digital platforms offer – data and measurable results.</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Not surprisingly it’s left the ad industry in shambles. Margins have collapsed, agencies have down-sized, and the once vaunted gurus of </span><a href="https://en.wikipedia.org/wiki/Madison_Avenue" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">Madison Avenue</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> have fallen from grace, taken a knee, and now assume the title of “vendor” as opposed to “trusted advisor.”</span>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Not to kick an industry when it’s down, but now comes the latest and potentially most devastating wave of disruption and it goes by the name of Artificial Intelligence. As my guest this episode explains: With the power of AI, all traditional methods of planning and delivering an ad campaign are out the door.</span></div>
<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> </span></div>
<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Indeed, Ian is bent on bringing the advertising industry to its knees. He and his 70 employees – so he claims – can do what tens of thousands of traditional advertisers can do in a fraction of the time and a sliver of the cost. Those are fighting words to the ad industry, and many will claim that without the creative and human touch, companies will fail to deliver thoughtful and cohesive messages to the marketplace over time. Others argue that real-time, data-driven insights are the kryptonite for a new era of identifying, targeting and appealing to buying behavior in surgical fashion.</span></div>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Which brings me to the consumer – you and me, that is. When Ian talks about human psychology and predictive behavior – I don’t know about you – but I start to feel a little uncomfortable. AI as an advertising tool is like a blood-born Peeping Tom roving around our personal ecosystems, gathering data on the sly then placing markers in our brains – gently guiding us to buying decisions that we are wholly unaware of.</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">For the veteran and habitual consumer, maybe it’s no big deal. But for waves of next generation consumers who’ve cottoned on to the power of digital technology, it’s no surprise that </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">minimalism</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, not </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">consumerism</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, is suddenly in fashion. Like Nancy Reagan in her </span><a href="https://en.wikipedia.org/wiki/Just_Say_No" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">“Just Say No”</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> to drugs campaign in the mid-1980s, millions of young would-be consumers are rejecting the idea of digital bots let loose on their digital lives. Instead, they’re starting to “Just Say No” to consumption. Then what my Capitalist friends? Should this trickle trend turn into a tsunami of mainstream behavior, not even the AI mavens of a new advertising model will be able to survive in a world where consumption declines and corporations falter. This would be disruption on a whole new level. So grab you boots – or your bots, as the case may be – and prepare for a </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Madman</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> episode like nothing you’ve ever seen. </span>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">We at </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Inside Asia</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> take a shine to disruptor stories. In months past we’ve explored how digital disruption is upending all kinds of industries, from healthcare to media. Check out my conversation with </span><a href="http://www.insideasiapodcast.com/episode-7/" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">Rosaline Koo</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> on the future of health insurance or my discussion with </span><a href="http://www.insideasiapodcast.com/episode-33/" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">David Goldstein</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;"> on media streaming and its impact on the pay-TV industry. Listen to advertising executive and behavioural psychologist, </span><a href="http://www.insideasiapodcast.com/chris-graves-behavioral-science-in-the-age-of-trump/" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">Chris Graves</a><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, as he unpacks the neuroscience of persuasion. </span>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Article</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: “Asia Pacific to Continue to Lead Global Ad Spend Growth in 2019,” </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">The Drum</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, Jan 11, 2019.</span>
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<a href="https://www.thedrum.com/news/2019/01/11/asia-pacific-continue-lead-global-ad-spend-growth-2019-investments-growth-set-drop" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">h</a><a href="https://www.thedrum.com/news/2019/01/11/asia-pacific-continue-lead-global-ad-spend-growth-2019-investments-growth-set-drop" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">ttps://www.thedrum.com/news/2019/01/11/asia-pacific-continue-lead-global-ad-spend-growth-2019-investments-growth-set-drop</a>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Commensurate with economic growth, Asia grows its share of global ad spend in 2019 and beyond.</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Article</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: “AI is Eating Advertising – And 2019 Will be Critical for Getting it Right,” </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Ad Exchanger</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, January 3, 2019</span>
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<a href="https://adexchanger.com/data-driven-thinking/ai-is-eating-advertising-and-2019-will-be-critical-for-getting-it-right/" target="_blank" style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">h</a><a href="https://adexchanger.com/data-driven-thinking/ai-is-eating-advertising-and-2019-will-be-critical-for-getting-it-right/" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">ttps://adexchanger.com/data-driven-thinking/ai-is-eating-advertising-and-2019-will-be-critical-for-getting-it-right/</a>
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<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Assessment of the risks for the traditional advertising business</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Charts</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: “Global Ad Spend Expected to rise 4.2% This Year,” </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">Marketing Charts</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, March 8, 2019</span>
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<div><a href="https://www.marketingcharts.com/advertising-trends/spending-and-spenders-107665" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">https://www.marketingcharts.com/advertising-trends/spending-and-spenders-107665</a></div>
<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Offers a few strong visuals on ad spend trend lines</span></div>
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<span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: bold;">Report</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">: “Navigating Through the Promises and Pitfalls of Ad Tech’s Impact on Digital Advertising,” </span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif; font-style: italic;">LEK Consulting</span><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">, November 15, 2018</span>
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<div><a href="https://www.lek.com/insights/ei/navigating-through-promises-and-pitfalls-ad-techs-impact-digital-advertising" target="_blank" style="font-size: 16px; color: rgb(54, 97, 189); font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal; text-decoration: underline;">https://www.lek.com/insights/ei/navigating-through-promises-and-pitfalls-ad-techs-impact-digital-advertising</a></div>
<div><span style="font-size: 16px; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">A consulting firm’s assessment of what’s in store for the digital advertising business in the wake of growing AI and AdTech advancements.</span></div>
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<span style="color: rgb(0, 0, 0); font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif;">Chris Graves</span><a href="http://www.insideasiapodcast.com/hans-vriens-asean-political-economic-and-governmental-insights/" target="_blank" style="color: rgb(0, 0, 0); font-weight: bold; font-family: Calibri, Helvetica, Arial, sans-serif; text-decoration: none; font-style: normal;">: </a>
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<div><span style="font-weight: bold; font-style: italic; color: rgb(0, 0, 0); font-family: Calibri, Helvetica, Arial, sans-serif;">Behavioural Science in the Age of Trump </span>
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<a href="http://www.insideasiapodcast.com/richard-vevers-chasing-coral/" target="_blank" style="font-size: 12px; color: rgb(54, 54, 54); text-decoration: none; font-weight: normal; font-family: Calibri, Helvetica, Arial, sans-serif; font-style: normal;"> </a><span style="font-size: 12px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">|</span><a href="http://www.insideasiapodcast.com/richard-vevers-chasing-coral/" target="_blank" style="font-size: 12px; color: rgb(54, 54, 54); font-family: Calibri, Helvetica, Arial, sans-serif; text-decoration: none; font-weight: normal; font-style: normal;"> </a><span style="font-size: 12px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">September 6, 2018 | </span>
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<div><span style="font-size: 12px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">| December 3, 2018 |</span></div>
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<span style="font-size: 14px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">This episode we focus on the utopian side of artificial intelligence. It’s not a subject you hear much about these days, and this program is no exception. Our guests have had a lot to say about AI’s possible horrifying applications. But like most things, there’s another side. In this episode we turn to AI’s better angels—and see if we can believe in them. My guest is Anurag Banerjee, Founder and CEO of </span><a href="http://quilt.ai/" target="_blank" style="font-size: 14px; color: rgb(102, 102, 102); text-decoration: none; font-family: Calibri, Helvetica, Arial, sans-serif; font-weight: normal; font-style: normal;">QUILT.AI</a><span style="font-size: 14px; color: rgb(102, 102, 102); font-family: Calibri, Helvetica, Arial, sans-serif;">, an early-stage tech and consulting firm that merges machine learning with human and cultural intelligence to create insight for good and for profit. It’s a fascinating conversation.</span>
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<div class="text-container galileo-ap-content-editor"><div><div style="text-align: center;" align="center"><span style="font-size: 20px; font-family: Calibri, Helvetica, Arial, sans-serif;">Prefer reading vs. listening?</span></div></div></div>
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<div class="text-container galileo-ap-content-editor"><div><div>If podcasting isn't your thing, or you're just too busy to take 30 minutes to listen, check out my articles <a href="https://www.linkedin.com/in/steve-stine-6124084/detail/recent-activity/posts/" target="_blank" data-segment-action="add" data-segment-id="7527c640-69b8-11e8-ad61-d4ae529a8575" style="color: #597274; font-weight: normal; font-style: normal; text-decoration: underline;">here</a> on Linked-in where I set out to summarize each week’s conversation. We touch on a wide range of topics from healthcare to finance, politics to cleantech. I hope you’ll join us.</div></div></div>
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<span class="article-heading-text" style="font-size: 18px; font-weight: bold; color: #000000;">Steve Stine | LinkedIn</span><br>
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<span>Check out professional insights posted by Steve Stine, Senior Regional Leadership Advisor and INSIDE ASIA radio talk show host</span><br>
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<a style="text-decoration: underline; color: #597274; font-weight: normal; font-style: normal;"></a><a href="https://www.linkedin.com/in/steve-stine-6124084/detail/recent-activity/posts/" style="color: #597274; font-weight: normal; font-style: normal; text-decoration: underline;"><span>Read more</span></a><br>
<a style="color: inherit; text-decoration: none; font-weight: normal; font-style: normal;">www.linkedin.com</a><br>
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<table class="editor-social" width="100%" cellpadding="0" cellspacing="0" border="0" style="width: 100%; min-width: 100%;">
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<a href="https://www.facebook.com/insideasiapodcast" style="display: inline-block; text-decoration: none;">
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<a href="https://twitter.com/asiapodcast" style="display: inline-block; text-decoration: none;">
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<a href="https://www.linkedin.com/in/steve-stine-6124084/" style="display: inline-block; text-decoration: none;">
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<a href="#" style="color: #5d5d5d">Unsubscribe {recipient's email}</a>
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<a href="#" style="color: #5d5d5d">Update Profile</a> |
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</table><div align="center" style="background-color: #F3F3F3;"><table width="100%" cellpadding="0" cellspacing="0" border="0" style="background-color: #f3f3f3"><tr><td align="center" valign="top" style="padding: 0px 0px 0px 0px;"><div align="center" style="max-width: 600px; margin-left: auto; margin-right: auto;"><table cellpadding="0" cellspacing="0" border="0" style="width: 600px; width: auto !important; margin-left: auto; margin-right: auto;"><tr><td align="left" valign="top" style="color: #5b5b5b; font-size: 11px; line-height: 1.3; font-family: Arial, Helvetica, sans-serif; padding: 20px 20px 20px 20px;"><div style="color: #FF0000; font-size: 11px; line-height: 1.3; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 13px; font-weight: bold;">THIS IS A TEST EMAIL ONLY.</span><br />This email was sent by the author for the sole purpose of testing a draft message. If you believe you have received the message in error, please contact the author by replying to this message. Constant Contact takes reports of abuse very seriously. If you wish to report abuse, please forward this message to <a href="mailto:abuse@constantcontact.com">abuse@constantcontact.com</a>.<br /></div></td></tr></table></div></td></tr></table></div></body>
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